Grubhub’s pricing is based on delivery and service fees, which make up 70% of the meal price. How Much Does Grubhub Charge Restaurants?.How Much Does it Cost to Order Grubhub?.The chart below presents a side-by-side comparison of the two brand names. In our view, one of the names is much stronger than the other. So, even though Seamless brought more equity to the merger, management wisely chose to favor the GrubHub name, at least with the investment community. It trades on the New York Stock Exchange under the ticker symbol “GRUB.” In 2014, the organization, then known as GrubHub Seamless, went public.In terms of equity, Seamless represented 58% of the combined business and GrubHub represented 42%.In 2011, SeamlessWeb shortened its name to Seamless.
In 2004, Grubhub was founded by Matthew Maloney and Michael Evans, two web developers.
In 1999, New York lawyer Jason Finger and an associate founded SeamlessWeb to provide companies with a web-based system for ordering food from restaurants and caterers. Just to be clear, we’re not exploring the merits of the underlying business, just looking at two (very different) brand names. We’ll start with a few of the milestones that got the companies to where they are today.
Even though the companies have merged, both brand names are still in use. So, we have a rare opportunity to look at two brands that provide a very similar service. Just tap your order into your smartphone. The business innovation: GrubHub and Seamless let customers place restaurant delivery orders directly from a computer or smartphone, eliminating the need for the customer and someone at the restaurant to have an actual phone call.
While GrubHub and Seamless were competitors for several years, both brands now operate under the same roof due to a merger in 2013. Today, GrubHub Inc., based in Chicago, has more than 14 million active diners, and relationships with approximately 80,000 restaurants across the United States and the United Kingdom. This article compares two brand names in the restaurant delivery space: GrubHub and Seamless.
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